| Birks: The Sparkle Of A Cherished Brand - Teaching Note |
| 作者姓名：Robert Mackalski; Alfred Jaeger;Phoebe Balshin; |
| 商品類型： | 商品編號：8B18A014 |
| 出版日期：2018/02/23 | 內容長度：11 頁 |
Teaching note for product 9B18A014.
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| Birks: The Sparkle of a Cherished Brand |
| 作者姓名：Robert Mackalski; Alfred Jaeger;Marc Ducusin;Phoebe Balshin; |
| 商品類型：Case (Field) | 商品編號：9B18A014 |
| 出版日期：2018/02/23 | 內容長度：16 頁 |
By 2016, Birks Group Inc. (Birks) had largely recovered from the 2008 financial crisis and was posting profits again. Birks was a high-end designer and manufacturer of Birks-branded jewellery and a mono-brand and multi-brand retailer of luxury jewellery and watches. It operated 29 retail outlets across Canada under its Maison Birks and Brinkhaus banners and 17 stores in two U.S. states (Florida and Georgia) under the Mayors banner. After restructuring .....more
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